Feb 10, 2022 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Social, Spain
A best-in-class execution of drinks marketing innovation, exciting consumers, building trade marketing engagement, and driving sales. And with exactly the right influencer for their audience.
Feb 9, 2022 | CPG, E-commerce, E-commerce and E-retailing, FMCG digital marketing, Marketing Case Studies, Social, UK, Video
This small brand ran its first big campaign to drive ecommerce sales and put the brand on the map – providing a good example of how to accelerate an ecommerce business.
Feb 6, 2022 | Ads, CPG, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, USA, Video
A big creative idea, built on a powerful insight that got people engaged and talking. Telefora boosted front-of-mind awareness, just at the critical moment in the year.
Feb 1, 2022 | CPG, Digital intelligence, FMCG digital marketing, Marketing Case Studies, Online advertising, PR, Social, Video
A powerful idea that brought a brand not connected with romance into the heart of the Valentine’s Day conversation – with a competition that delivered humor and drove talkability.
Jan 24, 2022 | CPG, E-commerce, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Marketing Case Studies, Search engine marketing, Social, UK
Brilliant seasonal marketing, product innovation, and ecommerce propelled this UK start-up to become a showpiece for translating seasonal marketing opportunities into big revenues.
Oct 26, 2021 | Ads, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Social
Trick or treat? Children or parents? For marketers, Halloween is a moment brands get to have fun.
After trick-or-treating was essentially cancelled last year, brands and consumers went big on the spooky season in 2021.
Aug 18, 2021 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising
Experience analytics platform Contentsquare is partnering with leading nutritional food company Huel to help drive the brand’s growth through digital experience innovation.
Jul 30, 2021 | Clothing, E-commerce and E-retailing
Clarks improved its digital targeting and personalisation, directly leading to a 5% rise on total digital revenues for the UK shoe retailer.
Jul 27, 2021 | Ad tech, Content marketing, CPG, Marketing transformation, Online advertising, Online video, Paid search, Programmatic, Search Engine Optimization
Global adspend will exceed the pre-pandemic peak by 6% this year, with digital set to take 58% share of market in 2021, up from 48% in 2019, according to new data.
Jul 13, 2021 | FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare
Gen Z see makeup and beauty care as a form of creativity and are constantly seeking inspiration through video or social content, with Dove and Maybelline among their preferred brands, according to a new report.
Jul 7, 2021 | E-commerce and E-retailing, Motoring
The process of purchasing a car ranks almost bottom of a list of easiest buying experiences for Brits, sitting only just above purchasing or renting a property, according to new research.
Apr 6, 2021 | CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages
Tesco has announced the trial launch of its Finest range premium restaurant meal boxes with packaging designed by branding agency Coley Porter Bell.
Mar 31, 2021 | CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Social
Revolution Beauty is launching a new campaign with TikTok to celebrate diversity, inclusivity and genderless beauty with #CreatorRevolution.
Mar 12, 2021 | IoT, Motoring
Driverless cars could be on the road as early as this year, according to a consultation launched by the British Government in 2020, and Apple have revealed they are planning to release a driverless car in 2024. But a new survey reveals a sceptical public still need to be won over.
Feb 18, 2021 | Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Online advertising, Online video
Green & Black has launched a new campaign showcasing its organic ingredients with an advert featuring rugged, untamed nature.
Feb 16, 2021 | Content marketing, FMCG digital marketing, Healthcare, Online advertising
Berocca has become the first FMCG brand globally to adopt ‘actionable audio ads’ letting Alexa radio listeners interact directly with the ad using a simple voice command.
Feb 16, 2021 | Clothing, Content marketing, CPG, FMCG digital marketing, FMCG digital marketing food and beverages, Healthcare, Motoring, Online advertising, Online video, USA, Viral and buyrals
As the Tampa Bay Buccaneers and the Kansas City Chiefs battled it out to win the coveted Super Bowl trophy this month System1, the global experts in advertising effectiveness, were busy finding the winner of the most effective ad in the coveted half-time break.
Feb 15, 2021 | CPG, E-commerce and E-retailing, Social
Pinterest has launched a new widget option for iOS that lets Pinners choose their interests and have them served to their home screens daily.
Feb 10, 2021 | CPG, E-commerce and E-retailing, Facebook marketing, FMCG digital marketing, FMCG digital marketing food and beverages, Instagram, Marketing transformation, Mobile, Social
Shopify has partnered with Facebook to expand its payment option, Shop Pay, to all Shopify merchants selling across both Facebook and Instagram.
Feb 10, 2021 | CPG, E-commerce and E-retailing, FMCG digital marketing, FMCG digital marketing food and beverages, UK
British shoppers spent £1.4bn on groceries online during the month of January, a growth of 121% in the last four weeks ending 30th January. A large proportion of this expenditure was from new online shoppers who spent an equivalent of £770m, reveals new data released today by NielsenIQ.
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